Love to Ride is the biking behaviour change platform used by governments and businesses to encourage and support more people to ride bikes for transportation.

Powered by Love to Ride’s game-changing app, the #MakeEveryRideCount initiative aims to champion bike riding while harnessing the pedal power of bike riders across the country to generate data that will make biking better for everyone.

Behaviour change principles are at the core of our work, and the Ride 365 program is designed to effectively achieve mode shift through targeted communications and seasonal engagement. Ride 365 gives people year-round support, encouragement andeducation that is tailored to their motivators, barriers, and the season. Transportation, sustainability, and wellness teams use Love to Ride to effectively achieve their goals.

Everyone is invited – from regular riders to people who haven’t been on a bike in years (or ever!), and there are loads of prizes to be won! 

 

Looking to get involved? Visit Love To Ride for more information and to sign yourself up for the challenge!